Better for you kibble, tailored.

Revolutionary blends of kibble + human grade, freeze dried fruits, vegetables & proteins
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The Heed Food Recipe

Baked Nuggets

Our premium dry food promotes digestive health and the crunch is great for their teeth and gums.

Math Plus

Freeze-dried Toppers

Minimally processed, dehydrated meats, fruits and veggies retain nearly 100% of the nutrients and flavor.

Math Equals

A Perfect Mix

The combo is a grain free, fresh-meat-first food made in the US by people that care.

It’s Simple

1

Tell us about your pup

Answer a few easy questions about their age, breed and lifestyle

2

See their tailored recipe

We share the best recipe, feeding guidance and order frequency

3

Receive your food

Delivered to your door free of shipping, food is easy to store and pack.

Say yes to your dog’s new favorite food.

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