Revolutionizing Pup Health, One Tummy at a Time.

Help your pup live a healthy life with our premium kibble blends, designed by leading pet nutritionists to cultivate a diverse and thriving gut.
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Revolutionizing Pup Health, One Tummy at a Time.

Help your pup live a healthy life with our premium kibble blends, designed by leading pet nutritionists to cultivate a diverse and thriving gut.
Shop

Meet your dogs new favorite food

HAPPY GUT. HAPPY MUT.

Call us crazy, but we believe maintaining a healthy gut is the key to EVERYTHING. Naturally, we've created a nutritious kibble blend laser focused just on that.

Oh, and we don’t think you should have to lug a heavy bag from the store, either—so we deliver our blends to your door.

SEE OUR INGREDIENTS

How it Works

1

Tailor your meal plan.

Choose your recipe, number of bags, and delivery frequency. If you’re not sure, take Heed's Calorie Calculator to get your pups calorie recommendation!

2

Unbox good food.

We deliver your personalized order directly to your door. Free Shipping on orders over $35.

3

Scoop, sprinkle and serve.

Use your Perfect Portion Scooper to feed your pup the right amount of food. Sprinkle some of our additional 100% protein, freeze-dried toppers on for extra YUM.

GET STARTED

QUALITY YOU CAN TRUST

QUALITY YOU CAN TRUST

We partner with leading pet nutritionists around the world to develop whole, healthy recipes for your pup.


Each meal plan is uniquely formulated, and every recipe thoroughly tested for nutritional quality.

DISCOVER THE SCIENCE BEHIND OUR BLENDS

  • Improved digestive health

  • Twice the nutritional absorption*

  • Optimal stool quality

*Compared to traditional dog food

Why is a healthy gut so crucial? We’ve done the research so you don’t have to.

We’ve partnered with leading pet nutritionists around the world and rigorously test all of our blends to promote optimal gut health.

DISCOVER THE SCIENCE BEHIND OUR BLENDS

Meet our Expert Nutritionist

They help guide our product innovation and ensure we are delivering the most nutritious meals.

READ DR. LAUTEN’S FULL REVIEW

  • Dr. Susan Lauten, PHD
    AAVN – American Association of Veterinary Nutrition
    Reviewer for American Veterinary Medical Association and Journal of Nutrition
  • Serge Boutet, BS
    Agrologist Specialist in Animal Nutrition
    Canine Microbiome Expert

HAPPY PUPS & HAPPY CUSTOMERS

“My dog would rather starve than eat anything he didn’t like. Meal time was always a struggle until we found Heed. Now, he waits for meal time by his bowl and is much more energetic every day!”

“Fixed my dogs life long digestion problems in just TWO DAYS. Our nervous little pup began producing healthier habits - no more accidents inside the house because he can't predict his bathroom urgencies."

“After 14 years, our dog has become a very picky eater. I sprinkle Heed's freeze-dried toppers and he dives right in.”

Worries Be Gone!

We offer SAMPLE KITS & a 100% SATISFACTION GUARANTEE to make sure you love us!

GET YOUR SAMPLE KIT