Revolutionary kibble, made with love

Help your pup live a healthy life with our premium kibble blends, vetted by leading pet nutritionists and delivered straight to your door.
Get Started

Revolutionary kibble, made with love

Help your pup live a healthy life with our premium kibble blends, vetted by leading pet nutritionists and delivered straight to your door.
Get Started

WE’RE REDESIGNING DOG FOOD

WE’RE REDESIGNING DOG FOOD

Call us crazy, but we think kibble should be healthy and nutritious.


Oh, and we don’t think you should have to lug a heavy bag from the store, either—so we deliver our blends to your door.

EXPLORE OUR BLENDS

How it Works

1

Tell us about your pup.

Answer a few simple questions so we can learn about your dog’s age, breed, and lifestyle.

2

Get a personalized blend.

We’ll recommend a tailor-made recipe for your pup, then deliver it to you as often as you’d like.

3

Scoop and serve.

Use your Perfect Portion scooper to easily feed your pup the right amount of food.

Get Started

QUALITY YOU CAN TRUST

QUALITY YOU CAN TRUST

We partner with leading pet nutritionists around the world to develop whole, healthy recipes for your pup.


Each meal plan is uniquely formulated, and every recipe thoroughly tested for nutritional quality.

DISCOVER THE SCIENCE BEHIND OUR BLENDS

  • Improved digestive health

  • Twice the nutritional absorption*

  • Optimal stool quality

*Compared to traditional dog food

We partner with leading pet nutritionists around the world to develop whole, healthy recipes for your pup.

Each meal plan is uniquely formulated, and every recipe thoroughly tested for nutritional quality.

DISCOVER THE SCIENCE BEHIND OUR BLENDS

"A stellar recipe that proves dry foods can be just as nutritious (as fresh foods)”

Dr. Susan Lauten, PHD.
AMERICAN ASSOCIATION OF VETERINARY NUTRITIONIST

PLANS & PRICING

Personalize your plan to your pup 
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Get custom blends delivered when you and your pup need them. Plans start at $1.20 per day—and shipping is always free.

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Get as many 10lb. bags as you want, when you want them. There’s no commitment and you can cancel any time.

Pup-friendly pricing dark_down_arrow Created with Sketch.

When you pay depends on your pup’s age, weight, and dietary needs. Each 10lb. bag lasts about 4–7 weeks.

HAPPY PUPS & HAPPY CUSTOMERS

“Heed gives me peace of mind that Walter is getting the right nutrients to live a long life!”

Walter, LABRADOR

Walter's Pick

“Nox is my sweetest boy, but he has the most sensitive stomach. We've had ZERO issues switching to Heed Foods.”

Nox, CORGI

Nox' Fav

“After 14 years, our dog has become a very picky eater. I put down a bowl of Heed and he dives right in.”

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