Better for you kibble, tailored.

Revolutionary blends of kibble + human grade, freeze dried fruits, vegetables & proteins
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The Heed Food Recipe

Baked Nuggets

Our premium dry food promotes digestive health and the crunch is great for their teeth and gums.

Math Plus

Freeze-dried Toppers

Minimally processed, dehydrated meats, fruits and veggies retain nearly 100% of the nutrients and flavor.

Math Equals

A Perfect Mix

The combo is a grain free, fresh-meat-first food made in the US by people that care.

It’s Simple


Tell us about your pup

Answer a few easy questions about their age, breed and lifestyle


See their tailored recipe

We share the best recipe, feeding guidance and order frequency


Receive your food

Delivered to your door free of shipping, food is easy to store and pack.

Say yes to your dog’s new favorite food.

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