Revolutionizing Pup Health, One Tummy at a Time.

Help your pup live a healthy life with our premium kibble blends, designed by leading pet nutritionists to cultivate a diverse and thriving gut.
Shop

Revolutionizing Pup Health, One Tummy at a Time.

Help your pup live a healthy life with our premium kibble blends, designed by leading pet nutritionists to cultivate a diverse and thriving gut.
Shop

Happy Gut. Happy Mutt.

Happy Gut. Happy Mutt.

Call us crazy, but we believe maintaining a healthy gut is the key to EVERYTHING. Naturally, we've created a nutritious kibble blend laser focused just on that.

Oh, and we don't think you should have to lug a heavy bag from the store either - so we deliver it straight to your door.

EXPLORE OUR BLENDS

How it Works

1

Tailor your meal plan.

Choose your recipe, number of bags, and delivery frequency. If you’re not sure, take Heed's Calorie Calculator to get your pups calorie recommendation!

2

Unbox good food.

We deliver your personalized order directly to your door. Free Shipping on orders over $35.

3

Scoop, sprinkle and serve.

Use your Perfect Portion Scooper to feed your pup the right amount of food. Sprinkle some of our additional 100% protein, freeze-dried toppers on for extra YUM.

GET STARTED

QUALITY YOU CAN TRUST

QUALITY YOU CAN TRUST

We partner with leading pet nutritionists around the world to develop whole, healthy recipes for your pup.


We believe health starts in the gut and each recipe is thoroughly tested for nutritional quality to ensure optimal digestive health.

DISCOVER THE SCIENCE BEHIND OUR BLENDS

  • Improved digestive health

  • Twice the nutritional absorption*

  • Optimal stool quality

*Compared to traditional dog food

We partner with leading pet nutritionists around the world to develop whole, healthy recipes for your pup.

We believe health starts in the gut and each recipe is thoroughly tested for nutritional quality to ensure optimal digestive health.

DISCOVER THE SCIENCE BEHIND OUR BLENDS

"A stellar recipe that proves dry foods can be just as nutritious (as fresh foods)”

Dr. Susan Lauten, PHD.
AMERICAN ASSOCIATION OF VETERINARY NUTRITIONIST

READ THE FULL REVIEW

PLANS & PRICING

Personalize your plan to your pup 
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Your kibble base, your toppers, your schedule - our easy to manage meal plans means you can mix and match your pups food to add variety and ensure meal time stays fun. 

Flexible everything dark_down_arrow Created with Sketch.

Get as many 4.5lb or 10lb. bags as you want, when you want them.  Update your recipe, press pause or stop anytime. No strings attached, seriously.

Fair pricing dark_down_arrow Created with Sketch.

We found the best possible ingredients, removed up-charges, and sell directly to you online to keep prices down. We also offer discounts on subscription orders and for new customers.

HAPPY PUPS & HAPPY CUSTOMERS

“Heed gives me peace of mind that Walter is getting the right nutrients to live a long life!”

Walter, LABRADOR

Walter's Pick

“Nox is my sweetest boy, but he has the most sensitive stomach. We've had ZERO issues switching to Heed Foods.”

Nox, CORGI

Nox' Fav

“After 14 years, our dog has become a very picky eater. I put down a bowl of Heed and he dives right in.”

Worries Be Gone!

We offer TASTE TRIALS & 100% SATISFACTION GUARANTEED to make sure you love us

GET YOUR TASTE TRIAL