Convenience without sacrificing taste or nutrition. Healthy shouldn't be hard.

GET Started

Convenience without sacrificing taste or nutrition. Healthy shouldn't be hard.

GET Started

MEET YOUR DOG’S NEW FAVORITE FOOD

We Start With The Good Stuff

When it comes to what we feed our pups, we’re perfectionists.

We select high-quality protein like fresh chicken and salmon, and add kelp, flaxseed and fish oil to nurture your pup from the inside out.

WHAT WE INCLUDE AND WHY

Good for your pup

  • Our shelf-stable food stays fresh longer

  • Kibble crunch improves tooth and gum health

  • Flavorful toppers make for a more exciting meal

Good for you

  • Regular deliveries means less pet-store trips

  • Dry food requires no refrigeration or prep

  • Our simple scoop helps keep portions perfect

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors. Designed to fill your pup with empty calories at the lowest cost possible.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors. Designed to fill your pup with empty calories at the lowest cost possible.

Heed’s revolutionary kibble blend

Always fresh meat first and packed with natural vitamins and minerals. Topped with freeze-dried, human-grade fruits, vegetables, and proteins to make meal time fun and extra tasty. Thoughtfully blended with prebiotics to heal your pup from the inside out.

Heed’s revolutionary kibble blend

Always fresh meat first and packed with natural vitamins and minerals. Topped with freeze-dried, human-grade fruits, vegetables, and proteins to make meal time fun and extra tasty. Thoughtfully blended with prebiotics to heal your pup from the inside out.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors. Designed to fill your pup with empty calories at the lowest cost possible.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors. Designed to fill your pup with empty calories at the lowest cost possible.

Heed’s revolutionary kibble blend

Always fresh meat first and packed with natural vitamins and minerals. Topped with freeze-dried, human-grade fruits, vegetables, and proteins to make meal time fun and extra tasty. Thoughtfully blended with prebiotics to heal your pup from the inside out.

Heed’s revolutionary kibble blend

Always fresh meat first and packed with natural vitamins and minerals. Topped with freeze-dried, human-grade fruits, vegetables, and proteins to make meal time fun and extra tasty. Thoughtfully blended with prebiotics to heal your pup from the inside out.