Our premium kibble blends are sourced and made with love in the USA, then tailored to your pup’s needs

GET Started

Our premium kibble blends are sourced and made with love in the USA, then tailored to your pup’s needs

GET Started

MEET YOUR DOG’S NEW FAVORITE FOOD

MEET YOUR DOG’S NEW FAVORITE FOOD

Completely natural, grain-free, and made with fresh meat sourced from North America, our kibble is packed with essential vitamins and minerals—and dogs love it, too.

We top it off with human-grade, organic fruits and vegetables, freeze-dried and minimally processed to retain 100% nutritional value and flavor.

Our Blends

HEED’S GRAIN FREE FRESH CHICKEN & SALMON W/

Turkey, Peas, Sweet Potato

Ingredients

Turkey

This protein-packed poultry will ensure that your growing and vibrant pup will have enough fuel to build and repair tissues.

Peas

Peas are extremely high in fiber and are a great source of plant-based protein. Protein is an essential building block for healthy bones, muscles, cartilage, skin, and circulation.

Sweet Potato

One of the best complex carbohydrates there is, sweet potatoes are rich in a several key essential nutrients (vitamin C, beta carotene, magnesium, and iron) and provide a source of sustained energy.

Fresh Chicken & Chicken Liver

Our fresh meat first recipe ensures your pup is getting the benefit of protein from vitamin-rich poultry. We’ve also added chicken liver for a flavor your pup will LOVE plus a source of iron and vitamin B12.

Salmon

Extremely high in protein, combined with Lysine, Arginine and Leucine, salmon helps to maintain healthy muscles, organs, and metabolism. The high level of Omega-3 fatty acids promote a lustrous coat and soft skin!

Flaxseed

Super rich in fiber and healthy oils, this superfood is an excellent source of Omega-3 fatty acids and lignans, which benefit a pup’s coat, joints, and immune system.

Blueberries

Packed with antioxidants and flavonoids, blueberries benefit the eyes, brain and helps promote a strong immune system.

Kelp

Contains potent prebiotic fibers, antioxidants and protective compounds to improve digestion and cell function as well as to strengthen the immune system. A great source of iodine, a vital nutrient that protects against cancer and promotes healthy growth.

Benefits
icon-Digestion Digestion
icon-Energy Energy
Learn more about this recipe

HEED’S GRAIN FREE FRESH CHICKEN & SALMON W/

Cod, Peas, Apple

Ingredients

Fresh Chicken & Chicken Liver

Our fresh meat first recipe ensures your pup is getting the benefit of protein from vitamin-rich poultry. We’ve also added chicken liver for a flavor your pup will LOVE plus a source of iron and vitamin B12.

Salmon

Extremely high in protein, combined with Lysine, Arginine and Leucine, salmon helps to maintain healthy muscles, organs, and metabolism. The high level of Omega-3 fatty acids promote a lustrous coat and soft skin!

Flaxseed

Super rich in fiber and healthy oils, this superfood is an excellent source of Omega-3 fatty acids and lignans, which benefit a pup’s coat, joints, and immune system.

Blueberries

Packed with antioxidants and flavonoids, blueberries benefit the eyes, brain and help promote a strong immune system.

Kelp

Contains potent prebiotic fibers, antioxidants and protective compounds to improve digestion and cell function as well as to strengthen the immune system. A great source of iodine, a vital nutrient that protects against cancer and promotes healthy growth.

Cod

An excellent source of protein and amino acids to help regulate hormones, build muscle tone, and repair tissues. The high level of omega-3 fatty acids in cod also promotes strong cardiovascular health, a lustrous coat, and soft skin.

Peas

Packed with vitamin K, peas help build healthy bones. They are also loaded with antioxidants which help fight inflammation and can ease a senior pup’s arthritic symptoms.

Apples

They say an apple a day keeps the doggie doctor away, and high levels of soluble and insoluble fiber will help make your pup’s digestive system work like clockwork. Your pup will also love the unique texture of the air-dried apples!


Benefits
icon-Digestion Digestion
icon-Joint Joint
icon-Immune Immune
icon-Skin Skin
icon-Coat Coat
Learn more about this recipe

HEED’S GRAIN FREE FRESH CHICKEN & SALMON W/

Turkey, Parsley, White Beans

Ingredients

Turkey

High in protein and phosphorus, turkey is a great choice to maintain healthy bones and teeth.

White Beans

The combination of fiber, protein and magnesium makes white beans an excellent facilitator for digestion while helping to maintain a healthy weight by lowering blood sugar levels.

Parsley

Packed with antioxidants, essential oils and various nutrients like vitamins K, C and A, the health benefits of this herb are endless. Parsley benefits digestive health by stimulating kidney function and keeps your pup’s breath fresh (bonus)!

Fresh Chicken & Chicken Liver

Our fresh meat first recipe ensures your pup is getting the benefit of protein from vitamin-rich poultry. We’ve also added chicken liver for a flavor your pup will LOVE plus a source of iron and vitamin B12.

Salmon

Extremely high in protein, combined with Lysine, Arginine and Leucine, salmon helps to maintain healthy muscles, organs, and metabolism. The high level of Omega-3 fatty acids promote a lustrous coat and soft skin!

Flaxseed

Super rich in fiber and healthy oils, this superfood is an excellent source of Omega-3 fatty acids and lignans, which benefit a pup’s coat, joints, and immune system.

Blueberries

Packed with antioxidants and flavonoids, blueberries benefit the eyes and brain, and provide a boost to the immune system.

Benefits
icon-Dental Dental
icon-Digestion Digestion
Learn more about this recipe

Good for your pup

  • Our shelf-stable food stays fresh longer

  • Kibble crunch improves tooth and gum health

  • Flavorful toppers make for a more exciting meal

Good for you

  • Regular deliveries means less pet-store trips

  • Dry food requires no refrigeration or prep

  • Our simple scoop helps keep portions perfect

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins.