Convenience without sacrificing taste or nutrition. Healthy shouldn't be hard.

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Convenience without sacrificing taste or nutrition. Healthy shouldn't be hard.

GET Started

MEET YOUR DOG’S NEW FAVORITE FOOD

MEET YOUR DOG’S NEW FAVORITE FOOD

Completely natural, grain-free, and made with fresh meat sourced from North America, our kibble is packed with essential vitamins and minerals—and dogs love it, too.

We top it off with human-grade, fruits and vegetables, freeze-dried and minimally processed to retain 100% nutritional value and flavor.

Our Blends

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Good for your pup

  • Our shelf-stable food stays fresh longer

  • Kibble crunch improves tooth and gum health

  • Flavorful toppers make for a more exciting meal

Good for you

  • Regular deliveries means less pet-store trips

  • Dry food requires no refrigeration or prep

  • Our simple scoop helps keep portions perfect

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors. Designed to fill your pup with empty calories at the lowest cost possible.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors. Designed to fill your pup with empty calories at the lowest cost possible.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins. Thoughtfully blended with pre and probiotics to heal your pup from the inside out.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins. Thoughtfully blended with pre and probiotics to heal your pup from the inside out.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors. Designed to fill your pup with empty calories at the lowest cost possible.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors. Designed to fill your pup with empty calories at the lowest cost possible.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins. Thoughtfully blended with pre and probiotics to heal your pup from the inside out.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins. Thoughtfully blended with pre and probiotics to heal your pup from the inside out.