Our premium kibble blends are sourced and made with love in the USA, then tailored to your pup’s needs

GET Started

Our premium kibble blends are sourced and made with love in the USA, then tailored to your pup’s needs

GET Started

MEET YOUR DOG’S NEW FAVORITE FOOD

MEET YOUR DOG’S NEW FAVORITE FOOD

Completely natural, grain-free, and made with fresh meat sourced from North America, our kibble is packed with essential vitamins and minerals—and dogs love it, too.

We top it off with human-grade, fruits and vegetables, freeze-dried and minimally processed to retain 100% nutritional value and flavor.

Good for your pup

  • Our shelf-stable food stays fresh longer

  • Kibble crunch improves tooth and gum health

  • Flavorful toppers make for a more exciting meal

Good for you

  • Regular deliveries means less pet-store trips

  • Dry food requires no refrigeration or prep

  • Our simple scoop helps keep portions perfect

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors.

Same old kibble

Full of hard-to-digest grains like corn, wheat, and soy, plus animal byproducts and artificial preservatives, flavors, and colors.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins.

Heed’s revolutionary kibble blend

Grain-free and packed with natural vitamins and minerals, always-fresh meat, and freeze-dried fruits, vegetables, and proteins.