Thanks to Heed’s tailored feeding recommendations, Mika’s finally at a healthy weight.
Health and wellness for each and every pup.
We’ve researched all the different genetic weaknesses each breed is prone to so that we can give them just the right mix of nutrients!
Whether your pup is super energetic or loves to be lazy, we recommend the optimal feeding portions and recipes to fit their unique lifestyle.
We make sure to understand any allergies your pup may have so that we can tailor the perfect recipe for them to enjoy safely.
High protein diets for puppies and healthy joint supporting nutrients for senior dogs - we’ll recommend the optimal recipe for any life stage.
Traditional feeding guides are too vague and often overestimate your pup's caloric needs. We’ll tell you exactly how much to feed your pup to maintain the healthiest weight.
What are others saying about Heed?
Kona can't wait for mealtime since Heed. She gobbles down every last bite.
Heed is great because I don't need to reserve half my fridge space for my pup's food.
The Heed Food Recipe
Our premium dry food promotes digestive health and the crunch is great for their teeth and gums.
Minimally processed, dehydrated meats, fruits and veggies retain nearly 100% of the nutrients and flavor.
A Perfect Mix
The combo is a grain free, fresh-meat-first food made in the US by people that care.
We’ve partnered with the world’s top pet nutritionists to develop our recipes, and believe in a functional and holistic approach to your dog’s health and wellness.
All of our protein is sourced fresh and our recipes are cooked in North America, by the best kitchens in the business. We’re looking to set the new quality standard for dog food.
We invest in what matters, your pup. Your pup’s recipes will arrive without the extra ice or packaging other brands require—reducing waste and making storage simple.