Meticulously researched, functional-first ingredients deliver maximum nutritional value. Our #1 ingredient? Fresh meat sourced from the Americas. We use 20% more protein than competitors and supplement with antioxidant-rich superfoods like flaxseeds and blueberries that help reduce the risk of disease and infection.
Good for Gut
Our gut-first focus isn’t just for pups with tummy troubles. The health and overall wellness of every dog starts in their belly. Trust us, you’ll see benefits beyond perfect poops.
We use a proprietary blend of 7 Essential Happy Gut ingredients like Thyme Extract, Chicory Root and Kelp that are naturally rich in prebiotics (dietary fiber that feed the friendly bacteria).
Picky Eater Proof
We include mix-and-matchable 100% human-grade freeze-dried toppers with every delivery. Dogs go INSANE over these toppers. Toppers + fresh protein packed kibble makes even the pickiest pups lick their bowl clean.
Small Batches, Big Integrity
Made right here in the US, our batches are small so we can keep the integrity of our recipes high. 99% of our ingredients are sourced from the Americas and Europe. (We’re actively working on the other 1%.). Email email@example.com to learn about our rigorous safety standards.
As seen on
“No more itching and all the redness that she had in between her paws is completely gone. Don’t hesitate to give this food - you will not regret it. This food is incredible”
Mom of Nala
“Life Changing. I can’t remember the last time he was excited to eat. He is the pickiest dog ever. Always getting bored or refusing to eat. He is obsessed with Heed Foods.”
Mom of Frankie
“We have a pup with skin allergies. We tried prescription food and medications without much success. We finally started using Heed and have actually seen improvements in her skin!”
Mom of Cricket
“The food I’ve been waiting for! There was an almost immediate improvement with her digestion and her skin is calming down”
Mom of Layla
“5 star 💩. Glad we switched over to this food, he has consistently great 💩 now, it was never this consistent on other food!”
Mom of Tetley