Who We Are

Who We Are

At Heed, we believe the whole world deserves to be loved unconditionally — which is why we’re passionate about taking care of the pups who unconditionally love us back.

Like you, we’re pup parents who want nothing but the best for our precious fur-babies. So when we couldn’t find a pet food brand we could trust to protect and nurture our pups, we decided to create our own.

What we do

What We Do

Here at Heed, we’re fussy about food. We believe a healthy gut is the key to everything, so we’ve painstakingly created our range of premium kibble blends and treats to ensure optimal digestive health.

We source the highest quality ingredients from trusted and reputable suppliers, and add superfoods like kelp and flaxseed to give your pet a nutritional boost. We include freeze-dried toppers that you can mix and match to make mealtimes fun, and our recipes are prepared in small batches in kitchens that meet the highest standards of food safety and integrity. Best of all, our blends taste so good your pup will always lick the bowl clean.

We know that being a pup parent can be hard, so we’ve made good nutrition easy. We deliver our foods straight to your door so that you can focus on giving your pup the most important ingredient of all: love.

Here at Heed, we’re fussy about food. We believe a healthy gut is the key to everything, so we’ve painstakingly created our range of premium kibble blends and treats to ensure optimal digestive health.

We source the highest quality ingredients from trusted and reputable suppliers, and add superfoods like kelp and flaxseed to give your pet a nutritional boost. We include freeze-dried toppers that you can mix and match to make mealtimes fun, and our recipes are prepared in small batches in kitchens that meet the highest standards of food safety and integrity. Best of all, our blends taste so good your pup will always lick the bowl clean.

We know that being a pup parent can be hard, so we’ve made good nutrition easy. We deliver our foods straight to your door so that you can focus on giving your pup the most important ingredient of all: love.

Tails wagging,
Heed