We develop kibble blends with a focus on digestive health—because good dog health starts with good digestion.

SHOP KIBBLE

We develop kibble blends with a focus on digestive health—because good dog health starts with good digestion.

SHOP KIBBLE

HEALTH STARTS IN THE GUT

The good bacteria in your pup’s gut helps them absorb nutrients properly, strengthening the immune system and fighting off harmful bacteria.

Even if a dog eats the best ingredients available, these ingredients will not be utilized properly if the digestive system is functioning poorly.

WHY ARE WE OBSESSED WITH GUT HEALTH?

Did you know that dogs digest differently?

  1. The bacteria in your dog’s gut microbiome forms 70% of your dogs total immune system function.
  2. Benefits of a healthy gut include: protection against disease and infection, maintaining a healthy weight and ensuring better behavior.
  3. Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible.

HEED’S PRE AND PROBIOTICS

We partner with leading pet nutritionists to create dog food and treats with gentle blends of natural pre and probiotics.

HOW ARE HEED'S PRE AND PROBIOTICS BETTER

Balanced kibble blends for a healthy microbiome

  • All Natural 100% plant based probiotics derived gently keep bad bacteria at bay.

  • Unlike the probiotics in other pet foods, Heed’s probiotics survive the cooking process.

  • Prebiotics derived from Chicory Root and Sugar Beet nourish the growth of good bacteria.

WE TEST OUR KIBBLE FOR QUALITY—A LOT

Your dog deserves the best, which is why we put our recipes through tons of independent tests for quality and nutrition.

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Our kibble includes a unique blend of prebiotics and probiotics and functional fiber rich wholesome ingredients, resulting in optimal stool quality.

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Researchers put our kibble blends in bowls alongside other kibble blends, and 9/10 dogs preferred Heed.

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We test the microbiology of all our kibble, making sure it’s free of salmonella and other harmful bacteria.

Independent Digestibility Test

Prebiotics and probiotics help your dog digest, while keeping bad bacteria at bay.

Meet our Expert Nutritionist’s

They help guide our product innovation and ensure we are delivering the most nutritious meals.

READ DR. LAUTEN’S FULL REVIEW

  • Dr. Susan Lauten, PHD
    AAVN – AMERICAN ASSOCIATION OF VETERINARY NUTRITION
    Reviewer for American Veterinary Medical Association and Journal of Nutrition
  • Serge Boutet, BS
    AGROLOGIST SPECIALIST IN ANIMAL NUTRITION
    Canine Microbiome Expert

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