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Tailor a Meal
For humans *and* dogs, a healthy life starts with a healthy gut. A well functioning digestive system is key to optimal nutrient absorption and to the overall health of your pup.
The bacteria in your dog’s gut microbiome forms
70% of your dog’s total immune system function.
In other words, even if a dog eats the best ingredients available, these ingredients will not be utilized properly if the digestive system is functioning poorly.
We partner with leading pet nutritionists to make dog food that improves digestion, reduces pathogens, and creates more good bacteria in your pup’s gut.
Balanced kibble blends for a healthy microbiome
Prebiotics and probiotics help your dog digest, while keeping bad bacteria at bay.
Essential vitamins promote growth, tissue development, and a healthy metabolism.
Chelated minerals are essential to metabolic function and the absorption of nutrients.
Your dog deserves the best, which is why we put our recipes through tons of independent tests for quality and nutrition.
Our kibble blends provide 2x the nutrient absorption of traditional dog food brands, resulting in optimal stool quality.
Researchers put our kibble blends in bowls alongside other kibble blends, and 9/10 dogs preferred Heed.
We test the microbiology of all our kibble, making sure it’s free of salmonella and other harmful bacteria.
Pet experts agree that our unique blends promote healthier digestion, better nutrient absorption, and reduced pathogens—for a happier, healthier pup.
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