We develop kibble blends with a focus on digestive health—because good dog health starts with good digestion.

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We develop kibble blends with a focus on digestive health—because good dog health starts with good digestion.

Get Started

HEALTH STARTS IN THE GUT

For humans *and* dogs, a healthy life starts with a healthy gut. A well functioning digestive system is key to optimal nutrient absorption and to the overall health of your pup.

FUN FACT:

The bacteria in your dog’s gut microbiome forms 70% of your dog’s total immune system function.

In other words, even if a dog eats the best ingredients available, these ingredients will not be utilized properly if the digestive system is functioning poorly.

Did you know that dogs digest differently?

  1. Dogs can only move their jaws up and down, which makes it harder to grind their food.
  2. Dog stomachs are highly acidic, so they need a thick, healthy stomach lining to protect from disease.
  3. Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible.

FUN FACT:

The bacteria in your dog’s gut microbiome forms 70% of your dog’s total immune system function.

In other words, even if a dog eats the best ingredients available, these ingredients will not be utilized properly if the digestive system is functioning poorly.

RECIPES DESIGNED WITH DIGESTION IN MIND

We partner with leading pet nutritionists to make dog food that improves digestion, reduces pathogens, and creates more good bacteria in your pup’s gut.

Balanced kibble blends for a healthy microbiome

  • Prebiotics and probiotics help your dog digest, while keeping bad bacteria at bay.

  • Essential vitamins promote growth, tissue development, and a healthy metabolism.

  • Chelated minerals are essential to metabolic function and the absorption of nutrients.

WE TEST OUR KIBBLE FOR QUALITY—A LOT

Your dog deserves the best, which is why we put our recipes through tons of independent tests for quality and nutrition.

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Our kibble blends provide 2x the nutrient absorption of traditional dog food brands, resulting in optimal stool quality.

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Researchers put our kibble blends in bowls alongside other kibble blends, and 9/10 dogs preferred Heed.

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We test the microbiology of all our kibble, making sure it’s free of salmonella and other harmful bacteria.

Independent Digestibility Test

Prebiotics and probiotics help your dog digest, while keeping bad bacteria at bay.

Vets and pet nutritionists love Heed.

Pet experts agree that our unique blends promote healthier digestion, better nutrient absorption, and reduced pathogens—for a happier, healthier pup.

Have questions or comments? We want to hear from you? Contact Us