Our mission is to make high-quality pet food convenient and affordable—so you and your pup can live your 
best life.

Get Started

Our mission is to make high-quality pet food convenient and affordable—so you and your pup can live your 
best life.

Get Started

Why Heed?

We don’t compromise on quality dark_down_arrow Created with Sketch.

Made with only the highest quality ingredients, our unique recipes are designed to deliver a wholesome, healthy meal for your pup.

Our kibble won’t break the bank dark_down_arrow Created with Sketch.

With our ultra-nutritious kibble, you’re investing in the long-term wellness of your furry friend—because a balanced diet goes a long way in keeping your pup healthy.

We come to you dark_down_arrow Created with Sketch.

Say goodbye to last-minute kibble runs. We deliver our shelf-stable food right to your door, so you can spend more time playing fetch.

RECIPES AS UNIQUE AS YOUR PUP

RECIPES AS UNIQUE AS YOUR PUP

Our powerful algorithm creates a perfect meal plan based on your dog’s breed, lifestyle, and health goals. As your pup grows, we’ll adjust their recipe and portion size, too.

DESIGN YOUR DOG’S PLAN

  • Dental protection

  • Boosted energy

  • Improved digestion

  • Joint Health

  • Better immunity

  • Healthy skin and coat

Our powerful algorithm creates a perfect meal plan based on your dog’s breed, lifestyle, and health goals. As your pup grows, we’ll adjust their recipe and portion size, too.

DESIGN YOUR DOG’S PLAN

Happy, SHIH TZU

2 years old

Best friend to June

Dental issues

Heed Plan: TURKEY, WHITE BEAN & PARSLEY BLEND

0.75cups/day.
1 bag, delivered every 4 weeks

WE DELIVER MORE THAN KIBBLE

WE DELIVER MORE THAN KIBBLE

Your pup’s customized blend comes with recommended portion sizes, plus a simple scooper that makes measuring a cinch.

  • Ready to serve kibble

  • Personalized feeding card

  • Perfect portion scooper

Your pup’s customized blend comes with recommended portion sizes, plus a simple scooper that makes measuring a cinch.

HAPPY PUPS & HAPPY CUSTOMERS

“After a lot of research, I decided to try out Heed Foods for it’s healthy ingredients and convenience. Kuma LOVES it.”

“Lily is happy and energetic and her hair is so silky after trying Heed!”

Lily, MIX

Lily's Plan

“The proof of the quality of ingredients in Heed can clearly be seen in Riley's renewed energy and shiny coat.”

Riley, DOODLE

Riley's Pick